At Atlantic Zero, we help organizations identify the 20 percent that matter most. Deloitte found that most companies capture less than one-third of their expected automation value because they focus on quantity rather than strategic design¹. These are the processes that tie directly to growth, customer experience, or data quality.
We operate with a few key tenets in mind whenever we evaluate the fit for AI automations:
Start with measurable impact
Automate what improves revenue flow, lead management, or decision speed. If it does not affect a key performance metric, it is not a priority.
Focus on system value, not volume
We analyze automation portfolios for redundancy and overlap. The goal is a lean ecosystem that compounds results, not a patchwork of disconnected or overlapping tools.
Integrate before expanding
Automation delivers ROI when systems share data seamlessly. We design infrastructure that connects CRM, analytics, and marketing automation around shared insights that can be easily exported and interpreted.
Build a governance layer
Every automation should have an owner, a metric, and a review cadence. Governance turns automation from experimentation into a sustainable capability.
When applied strategically, automation becomes an operational advantage. McKinsey research shows that organizations integrating intelligent automation can improve productivity by up to thirty percent and decision speed by fifty percent². It saves time, but more importantly, it amplifies intelligence across the organization.
References
1. Deloitte – Delivering Breakthrough Outcomes from Intelligent Automation (2023) https://www2.deloitte.com/content/dam/Deloitte/us/Documents/consulting/us-delivering-breakthrough-outcomes-from-intelligent-automation.pdf
2. McKinsey – The State of AI in 2023: Generative AI’s Breakout Year https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai-in-2023-generative-ais-breakout-year
