Building a Unified Digital Commerce Ecosystem for Husqvarna Across ANZ

Context
Husqvarna, a global leader in outdoor equipment and robotics, faced growing digital complexity across its Australia and New Zealand operations. The company’s regional vendor network spanned thousands of independent dealers, each maintaining its own ordering and data management processes. Over time, these systems diverged - creating inconsistent user experiences, fragmented reporting, and challenges with product availability synchronization. Leadership needed a single e-commerce architecture that could unify vendor operations, preserve local autonomy, and elevate brand consistency across markets.

Engagement
Atlantic Zero partnered with Husqvarna’s ANZ leadership to define a regional digital commerce strategy that balanced governance with adaptability. We began with a full audit of vendor systems and data flows to understand how orders, inventory, and fulfillment information moved between local dealers and Husqvarna’s enterprise systems. Working closely with both IT and commercial stakeholders, we mapped the operational model required to support real-time synchronization and uniform customer experience without displacing existing vendor workflows.

Our consultancy team then designed a scalable technical architecture capable of integrating multiple vendor APIs, product data management systems, and Husqvarna’s internal ERP. The new platform centralized control over product content, promotions, and analytics while allowing vendors to manage their local operations independently. In parallel, we introduced governance frameworks that defined roles, data ownership, and escalation procedures - ensuring that the technology was supported by sustainable processes and accountability.

Outcome
The new e-commerce system unified more than ten thousand vendor endpoints into a cohesive, branded experience for customers. Vendors gained access to standardized tools for managing orders and inventory, while regional leadership obtained visibility into performance metrics previously obscured by manual reporting. The result was a platform that reduced friction, increased speed to market, and positioned Husqvarna as a digital leader in its category.

Reflection
Husqvarna’s project reinforced Atlantic Zero’s core principle: digital transformation is a coordination challenge before it is a technical one. By aligning structure, governance, and technology, organizations can turn distributed complexity into unified capability - scaling innovation without sacrificing control.