Rather than adopting the "spray and pray" strategy, we generally advise a more measured approach to digital marketing campaigns. This screenshot shows the results of a multi-channel marketing campaign for a client whose budget we trickled out over the course of months to determine the best use of spend. After nailing down the most effective platform (in this case Google Ads) and the top-performing keywords, we upped the daily budget substantially and drove a month's customers in a single day.