Objective
3up Events came to us with one goal in mind: increase the number of booked sales meetings. Their team already delivered world-class wellness-focused corporate retreats, but their online presence wasn’t generating the kind of leads they needed. We stepped in to turn their site into a reliable growth engine by combining strategic content marketing, technical SEO, and paid search, anchored by a content calendar designed to attract the right prospects at the right time.
The Challenges
They weren’t showing up when it mattered.
The site wasn’t ranking for core industry searches, so potential clients looking for corporate retreats simply weren’t finding them.
PPC spend was being wasted.
Their paid search campaigns were targeting broad, unfocused keywords. Traffic was coming in, but it wasn’t converting.
The booking experience was full of friction.
Once visitors hit the site, many dropped off. The copy didn’t speak to buyer pain points, and the booking process wasn’t intuitive.
What We Did
1. Built an SEO Strategy with Content at the Center
We started with intent-focused keyword research and used it to craft a full-funnel content calendar that tackled real search demand—from early research to decision-ready prospects.
Here are a few examples:
- “Top 10 Corporate Retreat Venues in California”
A venue-focused listicle built to rank for location-based queries, with internal links leading directly to booking pages. - “Executive Retreat Planning Checklist”
A downloadable guide optimized to capture email leads and repurposed across both organic and paid campaigns. - “Why Q1 Is the Best Time to Host a Company Offsite”
A timely piece designed to catch planning behavior early in the calendar year. - “How to Justify the ROI of a Corporate Retreat to Your CFO”
A middle-of-funnel asset written to help internal champions make the case for booking. - “Team-Building Retreats for Remote Teams: A Planning Guide”
Long-form content targeting remote-first companies and distributed workforces.
Each piece was written with both SEO and conversion in mind. We mapped topics to funnel stages, added strong CTAs, and made sure everything pointed toward a clear next step.
We also:
- Improved indexing and mobile performance to boost site speed and crawlability
- Rewrote metadata to align with real search intent and improve CTR
- Built a thoughtful internal linking structure to connect content, service pages, and booking flows
2. Turned Organic Wins into Paid Search Fuel
Next, we used what we learned from SEO to guide our Google Ads strategy.
- We built paid campaigns around keywords that were already driving results organically
- Ad copy emphasized 3up’s strengths: fully customized retreats, expert planning, and a seamless booking experience
- We added ad extensions—like review snippets and direct booking links—to improve visibility and trust
We tested multiple variations of headlines, descriptions, and CTAs, and refined bidding strategies using both manual adjustments and Google’s Target CPA automation.
3. Fixed the Booking Experience and Added Retargeting Support
We redesigned 3up’s landing pages to make them faster, more persuasive, and easier to navigate.
- Forms were simplified
- Calls to action were clarified
- Social proof and trust signals were added throughout
We also layered in retargeting campaigns, including:
- Dynamic ads that reminded visitors about the specific retreat packages they had viewed
- A downloadable “Retreat Planning Guide” offered in exchange for an email address, allowing us to follow up and nurture warm leads
The Results
- 300% increase in booked sales meetings
- 44% growth in organic traffic, driven by page-one keyword wins
- 31% drop in cost per lead from better-targeted PPC campaigns
- 68% increase in landing page conversion rates, thanks to content and UX improvements