Pro Hooper came to us with big ambitions and a looming launch date. With six team members and a dedicated sprint, we were able to help them make a splash at a major industry event with a new brand and a powerful progressive web app.
Tech: WordPress, WooCommerce, React, Node.js, MySQL, Typeform, Zapier
To reflect Pro Hooper's global reach we developed a custom map plugin that integrated deeply with WordPress and WooCommerce, allowing for the easy addition of new events, no matter where they were.
We built a custom CRM that sat on top of their e-commerce system, allowing Pro Hooper admins to create custom graphics, pricing, and event descriptions without having to write a single line of code.
To address Pro Hooper's longstanding issues with invoicing - much of which was manual and thereby incurred a great deal of human labor - we integrated an intelligent payment funnel, allowing users to pay deposits and event fees with optional add-ons via various payments processors. We also oversaw the process of partnering with Affirm, allowing customers to spread out payments over up to three years.
With an audience that overwhelmingly favored mobile and tablet devices, and which was almost evenly split between iOS and Android, we were especially thoughtful about cross-device responsiveness. The result was a PWA and user-facing site that behaves beautifully no matter what your operating system or device.
