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LEAD GENERATION FOR WEALTH MANAGERS

More new clients for your advisory firm. The Client Engine puts pre-qualified prospects on your calendar every month, done for you.

Our clients average 113% more leads a month and 47% lower acquisition costs. We build it, run it, and answer for one number: new households won.

30 minutes with Charles Athanasakis, founder. We reply within one business day.

Track record

Finding customers is what we do. Here's the proof.

+273%

increase in monthly leads for a New York firm

+113%

average increase in leads per month

-47%

average decrease in lead acquisition costs

$8M+

in attributable lead value for one client

Results from Atlantic Zero client engagements. +273% is a single client result; $8M+ is HomeShield Direct. Individual results vary.

Done for you

You take the discovery meetings. We do everything else.

The Client Engine is a complete lead generation system for wealth managers and RIAs, built and run by us: positioning, ads, landing pages, prospect qualification and reporting. You stop buying marketing in pieces and start getting booked discovery meetings with people who already want what your firm does. One system, measured on one number: new households won.

How the Client Engine works

One system. Four parts. Built and run for you.

Most firms buy marketing in pieces: an ad campaign here, an SEO retainer there. The Client Engine connects every piece into one system with one job: pre-qualified discovery meetings on your calendar.

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Part 01
Positioning that wins the household

We build your offer around the clients you want most, by profession, life stage or asset level, so your ads and pages make you the obvious choice over every other advisor they compare.

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Part 02
Demand from people ready to hire an advisor

Google Ads capture the people searching for an advisor today. Meta, LinkedIn and AI search reach them before they search. Budget follows new households.

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Part 03
Qualified before they reach your calendar

Landing pages and intake questions screen every inquiry for investable assets, location and timing, so your meetings go to prospects worth taking.

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Part 04
Tuned to new households

We track each lead from first click to signed client agreement, then cut what doesn't convert and scale what does.

The first 90 days

Your Client Engine, live in 21 days.

Days 1 to 14
Audit and build

Tracking from first click to signed client, campaigns, and landing pages built for the clients you serve.

By day 21
Live

Campaigns launch on the channels that fit your market, with your approval on every ad.

Days 30 to 60
Optimize

Budget moves toward what wins households. You get a written update every week.

Day 90
Review

Cost per new household by channel, what we learned, and the plan for the next quarter.

How we start

It starts with a free Growth Audit of your market.

Before we build your Client Engine, we research who is winning clients in your market and what each channel should cost you. You leave with a ranked plan, whether or not we work together.

Who is advertising in your market
The advisory firms running Google and Meta ads in your area, and what they say to win the client.
Every firm bidding on the searches your clients make
Their ads, offers and landing pages, side by side
Gaps in your market that no one is covering
Client story:
$8M+ in attributable lead value
HomeShield Direct, insurance. A rebuilt lead generation and data system that made growth predictable.
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Where your clients are searching
Search demand for the services you offer, and whether ChatGPT and Google's AI Overviews recommend your firm.
Monthly search demand by service and city
Where your firm ranks on Google and in the map results
Whether AI search names your firm, and who it names instead
Client story:
+52% visibility in Google's AI Overviews
Multi-location healthcare network. Search and AI-search work so the practice is the answer when people ask.
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What a new client should cost
An estimated cost per new household on each channel, based on your market and your average client value.
Cost per click and per lead by channel in your market
Cost per new household, using your meeting and close rates
Which channel should pay back first
-47% average lead acquisition cost
The average decrease across Atlantic Zero engagements. Individual results vary.
Where prospects are slipping away
A look at follow-up: response time, forms, scheduling, and where inquiries go quiet.
How fast a new inquiry gets a response
Forms, scheduling links and call handling
Follow-up on inquiries that don't book
Client story:
+63% qualified leads
Regional insurance provider. Integrated Meta and Google Ads, within 120 days.
Compliance

Built for the rules advisors work under.

Every ad, landing page and claim is built to the SEC Marketing Rule, and FINRA Rule 2210 where it applies. Nothing goes live without your compliance team's approval, and we never make performance promises on your behalf.

No testimonials, endorsements or performance figures without the disclosures the rule requires.
Every asset sent to your CCO for review before it runs.
Your ad accounts, tracking and data set up in your firm's name.
Charles Athanasakis, founder of Atlantic Zero
Who you work with

The person on your audit runs your account.

I'm Charles Athanasakis, founder of Atlantic Zero. I lead your strategy and your calls myself, backed by a specialist team for build, creative and reporting.

Atlantic Zero has led digital growth strategy and execution for over twenty years, for clients in legal, financial services and healthcare.

Questions

Before you book.

Is the Growth Audit a sales call?

No. It's a working session on your market. If we're a fit, we'll say so and explain what working together looks like. If we're not, you keep the plan.

Is my firm too small?

We work best with firms that can take on more clients and invest in growth every month. If the audit shows the numbers don't work yet, we'll tell you.

We already have an agency.

Then use the audit as a second opinion. It's a useful check on what you're paying per new client today.

How soon will we see results?

Campaigns go live within 21 days of access. Paid search typically produces meeting data within the first two months; search and AI-search work builds over several months.

Do you handle SEC and FINRA advertising rules?

Yes. Every asset is built to the SEC Marketing Rule and FINRA Rule 2210 where it applies, and nothing runs without your compliance team's approval.

What does it cost?

It depends on your market, the clients you serve and the channels that fit. Your ranked plan shows the investment for each priority before you commit to anything.

Do you mark up ad spend?

No. You pay Google, Meta and LinkedIn directly, and we never mark up media.

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Book your Growth Audit
Your next clients are already searching.
Every month without a system sends them to the firms that have one. Book 30 minutes with Charles and we'll show you where they are, what each one should cost, and how the Client Engine would win them for you.

We reply within one business day. We never sell or share your details.