Despite having high-quality products and significant brand authority globally, this high-end skincare brand’s organic growth had dropped substantially - even going negative at points - over the preceding three quarters.
Analysis revealed three primary, high-impact issues:
We executed a comprehensive, 4-week audit and 12-week implementation and growth phase focused on maximizing quick wins that support the luxury brand experience:
We identified and resolved key JavaScript and CSS loading issues to improve CLS from an average of 0.26 (Poor) to 0.07 (Good). We then implemented correct canonical and indexing rules, successfully bringing over 500 previously excluded pages back into Google’s index.
We developed an internal linking strategy to prioritize core product categories and best-selling collections, ensuring authority was passed deeper into the site structure. We also updated Product and Review schema across all detail pages to ensure the correct rich result snippets appeared in search.
We identified 1,200 new, high-intent keywords focused on product ingredients and benefits. Optimization efforts were focused heavily on high-conversion terms that signal a buyer already deep in the funnel (e.g., comparisons, usage guides).
We implemented high-impact metadata fixes, optimized titles/descriptions for mobile visibility, and executed page-level content adjustments based on the keyword mapping from Phase 3.
Within 12 weeks of initial implementation, the site experienced dramatic, high-value improvements, establishing a powerful foundation for sustained growth:
The initial audit and implementation phase not only addressed critical technical debt but successfully connected the brand’s existing authority to high-value, buying-intent search queries. The +32.1% increase in Organic Revenue demonstrates a high ROI from a targeted, short-term engagement. The client has since converted to a monthly retainer to focus on long-term content strategy and ongoing technical monitoring.
