Pro Hooper: +630% engagement from a social media content refresh

Objective

Pro Hooper set out to elevate its social media presence to match the ambition of its audience: basketball players aiming to sign their first professional contract. Their brand wasn’t reflecting their ambitions or success, however. Our job was to refresh their content strategy, sharpen their story, and turn social platforms into a reliable source of high-quality leads.

The Challenges

Content with no clear direction
They were posting regularly, but the content didn’t have a consistent voice or message. Most viewers couldn’t tell what Pro Hooper actually offered or how it worked.

Low engagement across platforms
Instagram Reels and TikToks were getting views, but not traction. People weren’t sticking around or taking the next step.

Missing sense of urgency or trust
The offer was strong, but it wasn’t landing. Players didn’t feel the brand was legit or worth their time.^‍

The Story

We rebuilt their content strategy around two major hooks: "GO HOOP" and "See Where Your Game Can Take You". These played on the common themes we heard when interviewing players who had signed contracts thanks to Pro Hooper - namely their delight in being able to see more of the world thanks to their basketball ability.

‍

The Strategy

1. Create a real content engine

We built out three core themes to guide all future content:

• Pro Tips: Tactical advice on tryouts, agents, and how to actually get signed
• Proof: First-person stories and testimonials from athletes who made it through the program
• Mentorship Moments: Real clips from coaching calls, workshops, and contract breakdowns

This structure gave Pro Hooper the right balance of credibility, personality, and value.

2. Build content for the feed, not the boardroom

We focused on native-first content that felt at home on Reels and TikTok. No stock visuals, no generic B-roll, no salesy scripts.

We wrote and edited a set of short videos with high-retention hooks, bold on-screen captions, and quick pacing. Some of the best-performing videos included:

• “Signed my first pro deal at 22. Here's how”
• “Why agents ignore 90 percent of player emails”
• “You don’t need a D1 offer. You need a plan”

Each piece gave just enough to educate, then prompted viewers to tap the link or DM for the next step.

3. Clean up the grid and story experience

The Instagram feed got a visual refresh with cleaner thumbnails, stronger quote graphics, and a better balance of video and carousel posts. We also rebuilt their Story Highlights to answer key questions upfront:

• What is Pro Hooper
• Who has signed deals
• How to get started
• What it costs

Stories were updated weekly with Q&As, tips from coaches, and mentorship invites.

The Results

Engagement took off

• Instagram Reels engagement grew by 140 percent within six weeks
• TikTok followers more than tripled
• Three videos crossed 100,000 organic views
• Story taps and bio link clicks more than tripled

Leads came in warmer and faster

• Nearly half of all mentorship funnel traffic came from social in the first two months
• Conversion rate on those pages improved by 18 percent
• Time on site went up, and bounce rates dropped

The brand looked the part

• Players started tagging teammates in the comments
• DMs started to include phrases like “This actually looks legit”
• Coaches and agents took notice and started re-sharing content

‍